Alex Baby and Toys, a new concept from FYE, will be coming soon to Montgomery Mall. It will be located downstairs next to Old Navy. Though the FYE website lists two locations at Montgomery Mall (doesn’t specify that the locations are not yet open), we are told there will only be one in the mall.

Signage is up on the exterior of the upcoming toy/baby product store, but construction remains ongoing inside. As of now, there aren’t many details as to what the store will provide, but the name is pretty telling.


Back in December we let you know that DC’s Butter Me Up will be opening a Montgomery County location in Westfield’s Montgomery Mall.

HalfSmoke, which should be opening its first MoCo location in either Bethesda or Rockville Town Square soon, created Butter Me Up as a breakfast sandwich pop-up during the pandemic so that customers can pick up or order breakfast sandwiches for delivery.


Back in August of 2020 we let you know that HalfSmoke would be opening a Rockville location in Rockville Town Square. We have been unable to get any updates on that location, but the upcoming Montgomery Mall location has a hearing with Montgomery County’s ABS for a beer, wine, and liquor license on Thursday, April 14 at 1pm.

The upcoming Montgomery Mall location will be located in in a kiosk in the food terrace, in the location that was the former home of Coldstone Creamery and more recently Gelato Galaxy.


Update: Frank Pepe has announced that due to “unforeseen  events,” the opening of the restaurant has been delayed one week to March, 28.

Connecticut-based Frank Pepe Pizzeria Napoletana  has announced they will open its first DMV location at Bethesda’s Westfield Montgomery Mall (7101 Democracy Blvd) on March 21.


Amazon announced on Wednesday that it plans to close all 68 of its brick-and-mortar bookstores, pop-ups and shops carrying toys and home goods (including Amazon 4 Star) in the United States and United Kingdom, per Reuters.

Amazon has an Amazon 4 Star location in Montgomery Mall in Bethesda and one that was planned for Germantown, with signage at that location recently going up. The Montgomery Mall Amazon 4 Star location will be closing permanently on march 19th, the store confirmed today.  The Germantown location will no longer be opening, despite the recent signage that was erected prior to Amazon’s announcement.


Frank Pepe’s Pizzeria Napoletana will be opening its long awaited Montgomery Mall location in mid to late March, according to a social media post by WTOP’s Neal Augenstein.

Frank Pepe’s is located in the old Bobby’s Burger Palace location on the lower level across from Cheesecake Factory.


AMC now lists “AMC Montgomery 16” at 7101 Democracy Blvd (Westfield Montgomery Mall) in Bethesda, the former site of ArcLight Cinema, on its website.  ArcLight announced back in April that due to losses during the pandemic, they would not be reopening any of their locations, including the one at Montgomery Mall.

A spokesperson for Westfield Montgomery’s parent company Unibail-Rodamco-Westfield (URW), wrote in an email to Bethesda Beat on Monday that they had “nothing to announce officially yet,” in regards to the theater.


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