Black Friday remains a popular holiday tradition, with personal finance website WalletHub’s 2024 report revealing that more Americans in 2023 shopped online (90.6 million) than in stores (76.2 million). WalletHub analyzed over 4,300 deals from 13 major U.S. retailers for its updated 2024 Black Friday rankings, with JCPenney leading the list, offering an average discount of 76.2%, followed by Belk at 72.7% and Macy’s at 57.1%. (more…)