Soon after, they were making videos for friends and eventually began recording highlights of anything from pick-up games to NBA summer league games.
Mars Reel, named after the content being “out of this world,” is now a leading provider of premium coverage of some of the most exciting teams and players in high school basketball across the nation. They’re now based in California.
“The company was founded on the thesis that young people fundamentally consume sports differently than adults.” According to Crunchbase, a website that makes company information and data available, Mars Reel’s objective is to deliver programming that is molded and specifically crafted for young millennials via the channels they love.
Mars Reel recently secured $4.7 million in financing from influential investors including, NBA star Lebron James, and popular hip-hop artist Nas.