Back in June we let you know that a Nike Unite store is coming to Downtown Silver Spring, taking over the location that was formerly home to DSW Designer Shoe Warehouse location at 910 Ellsworth Drive. After previously setting an opening date of November 3rd on its Google listing, the store pushed back the opening to “2023”, and then set an opening date of Thursday, February 2nd. The date has been pushed back again to Thursday, February 16th, according to its Google listing. This was first reported by Source of the Spring.
An employee at a different Nike Unite store told us that the pricing and products offered at a Unite store are similar to that of a Nike Factory store (often found at outlets), with a slightly different layout and a specific return section for items purchased on Nike.com. Nike describes the Nike Unite concept as: “Existing to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit. Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space. The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings. Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.”
