The original “viral Dubai chocolate bar” was created by Fix Dessert Chocolatier, a UAE-based brand founded by Sarah Hamouda in 2021. The original bar, named “Can’t Get Knafeh of It” is a milk chocolate bar filled with pistachio cream and kataifi, and various versions of it are selling online for as much as $40 per bar– our very own @MrMoCo301 found a local version and gave it a try (video below).

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