Lovesac is Coming to Gaithersburg’s Downtown Crown

Specialty furniture brand Lovesac is planning to open a new location in Gaithersburg’s Downtown Crown. The company’s name comes from the brand’s original Durafoam-filled bean bags called Sacs and will be located at 111 Crown Park Ave, next to LA Fitness in the space that was formerly home to Couture Bridal of Maryland (which is now located at 322 East Diamond Ave in Gaithersburg).

Stamford, Connecticut-based Lovesac was founded in 1998 and first came to the area when it opened its Montgomery mall location in 2017. The retailer specializes in a patented modular furniture system called “Sactionals.” Sactionals combine both multiple “seats” and “sides,” as well as custom-fit covers and accessories that allow patrons to configure different styles of seating. Sactionals can fit most spaces, no matter the size or layout, because patrons can add, subtract and arrange pieces in an infinite number of ways. There are more than 250 available fabric options and more than 150 available covers that are machine washable, according to the company’s website.

A key feature patrons can add to a Sactional is Dolby Digital surround sound with speakers embedded into the actual couch. The company says its system provides a closeness to sound not typically achieved with wall-mounted or wall-installed speakers. Lovesac’s other popular seller are “Sacs,” similar to beanbags and filled with Durafoam, a recycled foam remnant. There are six different sizes and hundreds of covers a patron can choose from, according to the website.