Farrow & Ball, the U.K. based paint and wallpaper brand, is opening a new location at Federal Realty’s Bethesda Row in December 2022. The showroom will be located at 7118 Bethesda Lane next to Simon Pearce and The Shade Store and will offer color consultations, decorating inspiration and advice. The space was originally planned to be the home of Little Sesame before the restaurant made the decision to concentrate on its hummus production and distribution earlier this summer
Per the press release: Farrow & Ball has been based in Dorset, England, since 1946. To this day, the brand remains dedicated to creating richly pigmented paints and handcrafted wallpapers using only the highest-quality ingredients. The result is a directional palette of paint colors with an extraordinary response to light and artisanal wallpapers with a tactile finish, uniquely achieved by printing paint on paper. Together, they transform homes of all kinds, inside and out, all over the world. From the signature chalky matt of Estate Emulsion to the durability of washable Modern Emulsion, each high-performance finish is carefully crafted with a precise balance of pigments and a low-VOC water base, creating an extraordinary depth of color and a beautiful finish.
The 1,183-square-foot Farrow & Ball joins a premier line-up of now open and soon to open merchants, including: Bond Vet, Faherty, Foxtrot, GLOSSLAB, gorjana, Madewell, maman, Morley, Room & Board, Sassanova, Serena & Lily, Simon Pearce and wylie grey.