Toys “R” Us Returning to MoCo

by Patrick Herron

Macy’s will be adding Toys”R”Us store-in-store shops to all of its U.S. locations over the next few months. The shops will range from 1,000-10,000 sq. feet, depending on the size of the Macy’s and will expand during the holiday season to offer a wider assortment of products. There are currently Macy’s locations in Lakeforest, Montgomery, and Wheaton Malls.

Depending on the success of the Macy’s version of Toys”R”Us, the company could consider bringing back standalone stores. The former Toy”R”Us location at 600 Frederick Rd in Gaithersburg has remained vacant since the company closed all its stores in 2018. Did you know the first ever Toy’s “R” Us opened in Rockville? 

Photos of what the Macy’s locations will look like below:

NEW YORK, NY – JULY 18, 2022 – Macy’s expands partnership with WHP Global to bring the beloved Toys“R”Us brand to every Macy’s store in America this holiday season. Beginning late July and rolling out through October 15th, the in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.

The Toys“R”Us brand will come to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families. To celebrate the openings, all Macy’s stores will host nine days of in-store events, beginning October 15 through October 23, which will include family friendly activities and daily giveaways from brands like Barbie ®, LEGO ® and more.

Since last August, Macy’s customers have shopped the expansive assortment of Toys“R”Us products online exclusively at macys.com/toysrus and ToysRUs.com, powered by Macy’s digital and fulfillment ecosystem. In Macy’s reported earnings for the first quarter of 2022, toy sales were 15x higher than the comparable period prior to the Toys”R”Us partnership.

“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys“R”Us has been incredible and our toy business has seen tremendous growth.”

For more information on Toys“R”Us, check out macys.com/toysrusToysRUs.com, or follow @macys and @ToysRUs across social.

Macy’s Toys“R”Us flagship locations include:

  • Lenox Square, Atlanta
  • State Street, Chicago
  • Ala Moana, Honolulu
  • Memorial City, Houston
  • South Coast Plaza, LA
  • Aventura, Miami
  • Dadeland, Miami
  • Herald Square, NYC
  • Roosevelt Field, NYC
  • Union Square, San Francisco
  • Valley Fair, San Jose

For images of the Toys”R”Us shops in-store, click here.

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